In Focus

The success of an online focus group often hinges on the digital tools and platforms used to conduct it. With a plethora of options available, choosing the right tools can be daunting. This guide aims to simplify that process, helping you select tools tailored to your research needs. Key Considerations Research Objectives Your research goals …

Choosing the Right Tools for Virtual Focus Groups: A Tailored Guide Read More »

In the realm of virtual research, effective communication is the linchpin for success. Online focus groups, in particular, require meticulous planning and execution to ensure quality data and participant engagement. Here are some tips and techniques to achieve clear and effective communication during these sessions. Tips for Effective Communication Set Clear Objectives Before the session …

Effective Communication in Virtual Research Read More »